Apple is America’s Best Retailer: The History and Future of Their Brand

I believe that Apple is best retailer in terms of technology products. Iphones are sold out even on pre-orders. People lined up for a day before the release of new products. Apple is successful in getting customers to be loyal to the brand. So much so that customers are willing to wait in line for hours just to get their hands on the newest products of Apple. That is the story of a successful retailer to me. I do not see a lot of hype over new products besides Air Jordan or Black Friday crowds.

Apple is America’s Best Retailer

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